P&R at the POS
A persuasive promotion design stimulating all senses pays off at the point of sale. Even more so with P&R. At the POS we offer everything an advertiser's heart desires and more.
over 20 years
over 40 Mio SALES-CONVERSATIONS at the POS
over 200.000 days
01 PROMOTION. PRODUCTPRESENTATION.
HOW does a product work? WHAT can it do?
No poster can answer these two questions as good as a professionally displayed product presentation. Guided by our trained POS-promotors, potential customers can test and convince themselves of the product.
02 TASTINGS. SHOW-COOKING.
When it comes to groceries, the way to a customer's heart leads through their stomach. Customers want to smell, taste and feel a product before buying it. This is why sampling is the ideal way to introduce new products to the market as well as to reach new target groups and hence to sustainably increase a product's turnover.
03 SUPPORT with EXHIBITION STALLS at fairs / events.
Whether B2B or B2C – our employees are a perfect support at any exhibition stall and at every event. They prepare for detailed questions and are highly qualified for the interaction with costumers.
05 SAMPLING. HAND OUTS.
Free samples and goodies are as popular as hot cake. In contrast to hot cake however, well-promoted samples are kept in good memory for a long time.
04 POS-SERVICE. MERCHANDISING.
Whether for competition, product placement or consulting – our employees examine markets of your choice from an expert point of view.
Our „shelf-professionals“ rearrange, sort out and arrange – on demand even several times per week. That is how your product placement in food retailing proves successful.
Market Research. If you want to collect the customers’ opinion about taste, price, impression and product appearance, it is essential to ask straight at the Point of Sale.The customer has the product right in front of him, he can taste a free sample and answer any questions in a casual conversation.
06 LAYOUT UND SERVICE.
Folders, posters, recipe cards and the like spice up any promotion. We are happy to take care of designing, preparing and organising promotional material for you. You may sit back and relax and let us do the work for you.
We organise each and every single project according to our so-called P&R grid square, meaning that each milestone is coordinated by the four corners of our "square":
This is how we gather constructive inputs from all angles, identify discrepancies at an early stage and thus ensure a smooth implementation of your promotional measures.
Our service is easily
adjustable to your
personal needs and requests.
The project procedure in 6 steps:
1. CONCEPTION and booking of the location
2. Preparation of the BRIEFING DETAILS
3. Selection and training of the PROMOTORS
4. DISPATCHING the promotional material
5. REALISATION of the promotion at the POS incl. interim review /
feedback to you
6. Detailed final report incl. sales figures, customer feedback and
As a Full-Service agency we take are of the complete operational planning and the realisation at the POS.